About Us
About Us
We Are a Leading Independent Consumer‑Advocacy Organization
Since our founding in 2020, BetterChoice Lab has grown from a small group of engineers into an international team of scientists, data analysts, and journalists united by a single goal: help people buy, own, and live better. We run rigorous laboratory tests, uncover hidden safety issues, and push for market‑wide change—so you can shop with confidence and stay informed.
Cras ultricies ligula sed magna dictum porta? Here’s what that looks like in real life:
• Over 2,000 products tested across 120 categories in just four years.
• 5 million readers relying on our free investigations and member‑only ratings.
• Successful campaigns that convinced manufacturers to remove harmful chemicals from baby sunscreen and add crucial safety software to smart home devices.
Product Testing & Ratings
We purchase every item at retail, test it in climate chambers, crash tracks, and usability labs, then publish unbiased scores so you know exactly what to expect before you buy.
Research & Advocacy
Our policy team turns lab data into action—lobbying for stricter safety regulations, privacy protections, and transparent labeling standards worldwide.
Savings & Smart‑Buy Tools
Exclusive price‑tracking dashboards, seasonal buying guides, and member rebates ensure you never overpay for the products you need.
Dedicated to Your Health & Safety
Every rating factors in environmental impact, durability, and the removal of toxic chemicals—because the best product isn’t truly best if it harms our planet or you.
Our Testing Principles
- Independent Funding — No Ads, No Influence
- Continuous Innovation — New labs, new methods, better insights
- Data‑Driven Protocols — Science over hype